Semrush — Digital marketing analytics
In a yearlong partnership, we are helping Semrush discover new features, validate hypotheses and uncover user insights
YSS — AI-powered virtual try-on for dental procedures
We helped YSS reimagine their AI-powered product and achieve product-market fit
YSS approached us to validate their initial product idea. Our user research revealed no product-market fit but gave us the insights to conceive a pivot.
In collaboration with dental experts, engineers and ML specialists, we designed, prototyped and confirmed a new solution with target customers in less than two months.
The pivot quickly led to onboarding the first major customer — a world-leading provider of teeth whitening products.
Concept audit and validation
We talked with patients and dental professional to learn about their pain points and get feedback on the value and usability of the initial product
Digital product redefinition
We redefined the product and the business model around identified underserved user needs. Together with that, we crafted and validated a new user experience
MVP creation and launch
We scoped out and designed the minimum viable product, which we handed to the engineering and ML teams
First success
Soon after the launch of the MVP, the world-leading provider of teeth whitening products became one of the first customers
Web add-on
With the YSS add-on, dental clinics can offer a branded virtual try-on right on their websites to generate leads
App for clinics
At the clinic, the mobile/tablet app helps patients visualize the results of the procedure
QUOTE
“Before engaging with Resonate, we had a concept which we were trying to impose into the market which would have failed. Since teaming up, we were able to realign our core product to better serve the market needs and streamlined the entire project from an initial app to a more cost efficient and user friendly process.”
Shuaib Khaderi, Founder & CEO
Your Social Smile
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