Caterham School — AI-assisted information platform for schools
We designed the first AI-assisted information platform for schools to help teachers support student care and growth
YAY — Digital gift card platform
Digital gift card platform that helps nurture human connections
YAY approached us to improve the user experience of their digital gift card platform in order to scale efficiently and expand to new markets.
To understand each side of the platform ecosystem, we conducted research with three user segments and over 20 participants.
Based on these insights, we:
- created new self-service onboarding for individual consumers, business consumers and merchants
- improved the gifting flows with an emphasis on personalization and gift unwrapping experience — something we identified as the key differentiator of the product
- improved the overall user experience of web and mobile products
- helped the team make informed business decisions and create the product roadmap
User research
To understand the user needs, we interviewed multiple user segments: individual consumers, business consumers and merchants
Competitive analysis
We conducted a competitive analysis to improve market positioning, shape the revenue model and prioritize key new features
Digital product design
Based on the user research insights, we designed a solution that lets senders show appreciation and recipients choose their own gift
Ongoing collaboration
We became an extension of the team responsible for discovery, design and validation of new experiences, and collaboration with developers
User research
We interviewed multiple personas based on our Product Opportunity Insights methodology paired with usability testing
Consumer experience
We designed delightful web and mobile app experiences emphasizing personalization and creating “YAY moments”
Sending and receiving gifts
Sending a personalized gift is simple: choose a wrapping paper, add a message, and add a photo, video, or a funny GIF. The gift unfolds as a delightful story before the receiver, creating a memorable YAY moment
Merchants and businesses
In YAY Manager, merchants can easily create specialty gift cards, and business customers can easily show appreciation to their employees and clients
UI kit
We created UI kit for the web experiences and the mobile app to ensure consistency across the products
QUOTE
"Collaborating with Resonate has been a transformative experience for us at YAY. Their proactive approach, organizational excellence, and data-driven strategies have been invaluable. Resonate has instilled in us the importance of thorough research before taking action, a crucial lesson that is often challenging to implement in a dynamic start-up environment."
Ari Steinarsson, CEO and Founder
YAY
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