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Send us a message, or mail us at hello@resonate.digital

Get in touch

Send us a message, or mail us at hello@resonate.digital

Hilding Anders — E-commerce for a mattress and bedding brand

Shopping experience that empowers sleepers to make better choices — resulting in a 4x boost in conversions

Hilding Anders — E-commerce for a mattress and bedding brand

Hilding Anders approached us to create a best-in-class shopping experience to better reflect their Hespo brand and guide customers on the journey to a healthier sleep.

Based on extensive research, including buyer persona insights interviews, we designed an online shop that:

  • educates and guides the customer at every step of their journey — including an interactive mattress guide
  • makes it easier for customers to make the buying decision online — including photography art direction and a bed configurator with 3D/AR preview
  • enables cross-selling and delivers on business KPIs

The new online shop yielded a 4x increase in conversions and a 2.6x increase in net sales over the previous version.

What we did
User research
We talked with customers to understand how they buy mattresses, what are their decision criteria and pain points in this process
Conceptualization and visual design
We defined new information architecture and user flows. We created a visual design that reflects Hespo as a premium, industry-leading brand
Usability testing
We conducted usability tests both in the concept and visual design phases to validate assumptions and make the shopping experience seamless
Home
A cozy online storefront provides inspiration and appropriate guidance when needed
Hilding Anders — E-commerce for a mattress and bedding brand
Hilding Anders — E-commerce for a mattress and bedding brand
Mattress buying guide
We created a mattress guide that provides transparent recommendations and explains the steps and reasoning when choosing a mattress
Hilding Anders — E-commerce for a mattress and bedding brand
Products
The product page offers filtering with educational elements and enables seamless cross-selling. Set the dimensions once, and see exact prices for the size across product categories
Hilding Anders — E-commerce for a mattress and bedding brand
Product details
Product details combine 3D previews of all different product configurations paired with photography for the most realistic display of the product. Scan a QR code with your mobile phone to see the product using augmented reality in your own space
Hilding Anders — E-commerce for a mattress and bedding brand
Hilding Anders — E-commerce for a mattress and bedding brand
QUOTE
“The new Hespo web store is completely meeting our expectations and has resulted in over 4x better conversion and 2.6x better net sales than our previous Hespo store. We were impressed by Resonate’s devotion to understanding our needs and the nuances of the industry that we work in.”

Filip Bermanec, Head of Online Sales

Hilding Anders Croatia
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