Limata — Next-level direct imaging for PCB manufacturing
Raising the standard for human-machine interfaces in direct imaging
ELKO — AI-infused consumer electronics e‑commerce
1.8x conversion increase with AI guidance embedded across the shopping journey
Buying consumer electronics is often a high-consideration decision. Customers are not simply comparing products — they are trying to understand what matters, what trade-offs to make, and which option will best serve their needs over time.
Yet most e-commerce experiences ask customers to make those decisions with only search, filters, technical specifications, and static comparison tables. When the experience fails to provide enough guidance, customers leave to find answers elsewhere — in reviews, on Google, in YouTube videos, on ChatGPT, or on competing websites.
Together with ELKO, our goal was to make AI a meaningful part of the shopping experience: not as a standalone chatbot, but as guidance embedded across the journey. We designed an end-to-end AI-assisted experience that helps customers move from uncertainty to confident purchase.
The impact was immediate: customers using the AI-assisted experience converted 80% more often than those following the standard shopping journey. The feature was also voted Best AI Product of the Year — Icelandic Web Awards 2026.
Understanding actual customers
Our process began with customer research and journey mapping: understanding where people hesitate, what questions they need answered, and where decision-making breaks down
AI opportunity mapping
From there, we identified the moments where AI could provide the most value — helping customers express intent, narrow down options, understand trade-offs, and ultimately decide
Designing and prototyping the AI experience
We designed and prototyped AI guidance across the store — combining conversational flows with generated interfaces for recommendations and product comparisons
Validation
We validated the concepts with customers, confirming stronger decision support and purchase confidence — with only post-launch fine-tuning expected
Understanding intent
A coffee machine for a small office. The best smartphone for your mum. Customers search in the language of real needs and desired outcomes — and AI turns that intent into recommendations on a dedicated results page, not just a chat response
From discovery to support
The AI assistant supports customers across the full journey — from exploration and comparison to purchase, order monitoring, and support — appearing at the right moments without interrupting the flow
Providing direction
The interactive buying guide helps customers navigate unfamiliar categories quickly — clarifying needs, surfacing key decision criteria, and guiding them toward the right products with the intuition of an expert salesperson
Building purchase confidence
Customers can get all product answers in one place, helping them buy with confidence without leaving the store. The AI assistant uses product specifications, manuals, and online reviews to answer detailed questions
QUOTE
“Resonate reshaped our approach to AI in eCommerce by challenging the idea of a chatbot-first experience and instead focusing on embedded guidance that helps customers make confident decisions. This forward-thinking design significantly improved engagement and conversion, setting a new benchmark for how we use AI in shopping journeys.”
Thorkell Thordarson, Specialist in digital development
ELKO
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