ELKO — Consumer electronics e‑commerce
Guiding and empowering e‑commerce shoppers through big‑ticket purchases
Aispire — AI/ML powered analytics in the world’s most demanding industries
How do we translate the value of an AI/ML platform and its solutions into customers' language?
Aispire partnered with us to build a modern website that communicates the value of its AI/ML solutions and platform.
The goal was to make the solutions and the platform’s benefits clear and understandable for decision-makers while providing enough depth and detail for technical users and experts from multiple industries.
Discovery
We conducted several discovery workshops focused on solutions and the platform to identify differentiators, use cases, and straightforward ways to explain the underlying technology
Conceptualization and storytelling
We defined information architecture, overarching storytelling and the basic structure of each page, both in communication and layout
Visual direction
We crafted a enduring visual direction around light trails, nodding to the real-time, in-stream nature of Aispire's AI/ML while avoiding colorful gradients and common AI tropes
Illustration
We created various conceptual illustrations in a simple and recognizable style to clarify daunting technical concepts
Home
The homepage establishes the overarching value proposition and key benefits, followed by the primary focus — industry-specific solutions — and then introduces the platform that powers them
Solutions
Tell and show. Each solution page focuses on delivering the right story for each industry persona and then showing the solution
Platform
Platform pages explain the main differentiating factor — the proprietary technology behind the solutions
Storytelling
We often use the classical storytelling arc: what, so what, and now what. On the About page, we also added the core tenets to reinforce the company's commitment to its mission
Illustration
We created various conceptual illustrations in a simple and recognizable style to clarify daunting technical concepts
QUOTE
"We were highly satisfied with the entire process. From the start, the approach was efficient and collaborative — from content development to design, every step included thoughtful iterations and open feedback. The weekly meetings with detailed walkthroughs kept us aligned and on track."
Cory Baldwin, CEO
Aispire
Next case study