Get in touch

Send us a message, or mail us at hello@resonate.digital

Get in touch
Get in touch

Send us a message, or mail us at hello@resonate.digital

Place the user at the center of every product decision

User insights

Uncover users’ unmet needs

Design

Create meaningful products

Product strategy and management

Maximize user and business value

User insights
Design
Product strategy and management

The best way to understand the motivations and needs of your customers is by talking with them

Over the years, we’ve developed a set of pragmatic research methodologies that, coupled with strong interviewing skills, consistently yield high value to businesses

Talking with customers

Only talking to the actual customers and discovering their needs can lead to innovation

Actionable
We always translate insights into concrete recommendations, designs and strategy
Unbiased
As a third party, we get more honest participant inputs, and it’s easier for teams to align around impartial insights

Buyer insights research

Interviews with target groups of potential, current, inactive and churned buyers to understand their buying motivation powered by BuyerOpp™ methodology

Why
Define your value proposition and market positioning to differentiate from competitors
How
Understand buyers’ motivations, decision criteria and the entire buyer’s journey
Insights
Immediately applicable insights for product, sales and marketing with a focus on increasing sales

User insights research

Interviews with users performing jobs to understand why and how they use the product and identify underserved needs and opportunities to grow powered by ProductOpp™ methodology

Why
Identify missing features and workflows, and discover opportunities for product improvements and innovation
How
Validate the current solution against users’ expectations and goals, and discover critical underserved user needs
Insights
Immediately applicable insights for creating new product features and improving existing ones

Employee insights research

Understand employees’ workflows and workarounds to design a solution that enhances efficiency and drives digital transformation

Why
Save implementation time and money, resolve team differences in opinion, and prioritize better
How

Talk to your employees 

Insights

Prioritized design recommendations for addressing user experience problems

Work
See all user insights work
ELKO — AI-infused consumer electronics e‑commerce
ELKO — AI-infused consumer electronics e‑commerce

1.8x conversion increase with AI guidance embedded across the shopping journey

Abler — SportsTech SaaS
Abler — SportsTech SaaS

BAMM! Turning critical friction points into G2M strategy for the new market

ELKO — Consumer electronics e‑commerce
ELKO — Consumer electronics e‑commerce

Guiding and empowering e‑commerce shoppers through big‑ticket purchases

Blog
See all user insights articles
Why innovation fails in enterprises and what actually works?
Why innovation fails in enterprises and what actually works?
Product strategy and management User insights Innovation
Most eCommerce isn’t built for high-consideration purchases — here’s why that matters
Most eCommerce isn’t built for high-consideration purchases — here’s why that matters
User insights eCommerce Insights-led design
Redesigning a website to speak to users’ needs
Redesigning a website to speak to users’ needs
Design User insights Buyer personas Information architecture Storytelling