Place the user at the center of everything you do
User research
Validate ideas against user needs
Design
Create better user experiences
Product management
Maximize user and business value
Design
Translate complex tasks into simple and delightful user experiences
One of our core strengths is taking user research, translating it into elegant solutions, and validating it with users again
Research-based
We use the user needs research as a guiding star during the entire design process
User-validated
Usability testing is an integral part of our process. We make sure we validate all assumptions in our designs
Crafted with love
We don’t stop at good enough. We are passionate about creating frictionless, appealing user interfaces
Concept definition
Creating and validating the high-level UX direction by rapid iteration on simplified wireframes and usability testing
Why
Define the initial UX direction — the foundation for all key user journeys and future product growth
How
We define information architecture, primary navigational model, and wireframe key user journeys
Result
A UX direction that has been validated with the target group and signed off by all stakeholders
Interaction design
Creating the entire user experience in high-fidelity wireframes, up to the edge-case level, and validating it with users
Why
Create a product that is easy to use, solves real users’ needs, and has a clear growth path
How
We build upon the UX direction to flesh out each sub-flow, guided by our know-how and user feedback
Result
The user experience that has been validated to solve users’ needs in an easy-to-use way
Visual design
Beautiful visual design, on top of a great interaction design, augments usability and demonstrates care for the product
Why
Great visual design guides users through the product, reduces cognitive load and increases satisfaction
How
Design a visual style that aligns with the brand, enhances usability, and delights users
Result
Complete design system with design tokens, components and layouts specified for development
Work
YSS — AI-powered virtual try-on for dental procedures
We helped YSS reimagine their AI-powered product and achieve product-market fit
Emil Frey Group — Digital products for Europe’s largest automotive trade business
We helped Emil Frey to revolutionize the vehicle purchase, owning, and selling experience
AwareGO — All-in-one human risk management
We designed the first human cyber-risk measurement solution that productizes behavioral science and cybersecurity